Home to the most innovative composers, songwriters and producers, Universal delivers music that captures passionate audiences the world over.Universal offers over 2,700 digital albums from more than 37 global libraries. The catalog is continuously evolving with over 100 new albums produced each year.

 

To create a fascinating visualization of one of the new musical releases from the Universal Production Music studio. The animation visually interprets the music while introduces the name of the release.

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The current Universal Production Music user is a producer, editor, or art director. These users are usually male, 40-50 years old. Universal is looking to expand into a younger, more gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing.